42, a budding ed-tech enterprise headquartered in Bengaluru, India is dedicated to providing online learning remedies to students. Their unique brand preposition is 'from discovery to placements via payment'. With the introduction of its growing suite of subsidiary brands - namely, 42 Student, 42 Learn, and 42 Bank - the organization is embarking on a mission to broaden its influence while effectively addressing the diverse educational requisites of students. We were approached to create a brand identity for the sub-brands and a visual library of potential merchandise designs, illustrations, icons, and, animations to support their online and offline presence.