About

Kids’ imaginations are super powerful – they can turn a stick into a magic wand and a cushion into a pirate ship. We took this and created a magical world where tonies® and kids' imaginations come to life - a world where we convince people that when you gift a Toniebox, you’re not just gifting any old toy. When children unwrap a Toniebox, they unwrap the key to hundreds of new worlds. They find themselves right into the Hundred Acre Wood, or the middle of a Roman sword-fight. It’s screen-free entertainment at its best. We dealt with the following key challenges.
 

1. Exploring effects of screen-free and how that boosts imagination through the world of tonies®.

2. Showcasing longevity of the product through high-end imagery and breadth of product and our licensors.
3. Creating a consistent visual feel across the period of winter.