Brand

Fictional - Scrollsters

About

MA Graphic Branding and Identity Design 

Scrollsters is a fictional brand that playfully addresses smartphone obsession with quirky offerings that prompt reflection on our screen-centric lives. The brand offers products that make perfect gifts for friends who just cannot put their phones down. Whether it’s quirky gadgets, comical posters, or a myriad of other conversation-starters, the offerings are designed to make the audiences smile and think. The brand experience is rooted in finding humour in the quirks of our digital age. 

The logomark features a ‘pause sign,’ creatively formed by the double ‘LLs’ in Scrollsters logotype. The vibrant colours and inward spirals and hands that twist and bend across creatives are all part of the whimsical Scrollsters identity. 

Credits

Conceptualised, designed and presented by Juilee Tembhekar

In 2023 at the London College of Communication

University of the Arts, London.